Japanese ad market report

Dentsu announced the Japanese ad market report.

Here is the summary:


1) Total ad market of Japan is 7,019,100,000,000 yen (approximately 58.5 billion dollars)

    -over 7 trillion yen for the first time
    -increase from 2006 is only 1.1%

2) Internet ads, especially mobile ads is growing

        -internet ads became the 3rd largest ad media
        (1:TV 2:newspapers, 3:internet, 4:magazines)


          *Note that TV, newspapers, magazines and radio ads were
           the 4 top "mass ad media" in Japan,
           and in 2005 internet ads surpassed radio ads which was a big news.
           On 2007, internet ads surpassed magazines
           and became the 3rd largest ad media
           which is a big news for the Japanese ad industry.

        -internet ad market is 600.3 billion yen (24.4% increase from 2006)

            -media fee is 459.1 billion yen（126.5% compared to 2006）
                -mobile ad is 62.1 billion (159.2％ compared to 2006)
                  mobile ads are used a LOT by national clients for mass campaigns
                  on drinks, automobiles, etc

                （number of cell phone contracts in Japan as of 2007/12 is 100 million.）
                  -within this 62.1 billion yen mobile ad market,
                    mobile search ad is 8.5 billion yen.      
                -search ad market is 128.2 billion yen.

            -internet ad production fee is 141.2 billion yen (118.1％ from 2006)

                                  <Japanese Ad Market>



















                                <Japanese Ad Market>